About The Boss Books

Daniel Truran

Book Strategist & Personal Branding Expert

At The Boss Books, Daniel Truran is a book strategist and personal branding expert: he helps founders and CEOs turn their values and expertise into a personal brand, with the book at its centre. He brings about twenty years of work on the link between the values, purpose and actions of people and companies. He is a long-time leader of ebbf, the global network of values-based business leaders, a B Corp Ambassador for B Lab Europe and co-founder of Impact Hub Madrid. He teaches impact innovation at EOI and has been a visiting professor at ESADE and the University of Cádiz. He wrote the introduction to ebbf's collective book, How you can contribute to a more prosperous, just & sustainable organization.

Danilo Maggiore

Book Strategist & Head of Audiobooks

Danilo Maggiore was born in Sicily and graduated in Economics and Management from the University of Palermo. After more than thirteen years in marketing for multinational companies such as Citibank, Unilever, Bolton Group and Pernod Ricard, he chose to help people and entrepreneurs express the best version of themselves. He is a coach, a speaker, the host of the podcast Secretos de emprendedores and the author of several books, including Create the Best Version of Yourself and Deja tu huella emprendiendo, both published with The Boss Books. He narrated his own audiobook, El viaje interior. At The Boss Books he is a book strategist and leads the creation and publication of our authors' audiobooks, so that every book can also be heard.

Simona Redana

Co-founder, Head of Publications & Ghostwriter (Italian)

Simona Redana is co-founder of The Boss Books and leads our publications. A senior ghostwriter and editor writing in Italian, she heads our Italian team of ghostwriters and looks after the writing style and quality of every book we publish, from the first chapter to the back cover. She is a co-author of Leader di pensiero, our book on the entrepreneurs who have redefined their market through a book.

Harriet

Senior Ghostwriter

Harriet is a British journalist with about twenty years of experience at national newspapers, specialising in business. She has interviewed the chief executives of some of Britain's biggest companies. At The Boss Books she writes English-language business books for founders and CEOs, turning interviews into clear, compelling chapters.

Elisabetta

Senior Ghostwriter & Editor (English)

Elisabetta is a senior ghostwriter and editor working in English. She writes and edits the English-language business books of our international authors, and reviews the first chapters of our writing team, so that every book starts to the same standard.

Antonio Serino

Partner, IT Manager & GEO Expert

Antonio Serino is a partner, our IT manager and a GEO expert. With more than twenty years of experience in web marketing and digital projects, he leads the technology behind our authors' online presence and the development of AI Reputation Score, the platform that measures how AI engines describe and recommend our authors.

Rita Chidè

Partner & International Marketing Expert

Rita Chidè is a partner and our international marketing expert. She helps authors take their book and their personal brand to new markets, and she is a co-author of Leader di pensiero.

Francesca Cecchini

Partner & Art Director

Francesca Cecchini is a partner and our art director. A marketing strategist with a background in design and brand identity, she co-founded Libri d'Impresa® and leads the visual side of our work: book covers and interiors, our authors' brand positioning and the design of their launch campaigns.

Irene

Art Director, Personal Branding